aerocel

Created as a project at DAAP, this bumper and menu embraces the Science Channel's clean and vibrant identity by using dynamic molecular structures that hint at the periodic table influenced logo.

 

 

 

o gain attentian initially, molecules split and multiply as they interact with the camera. The molecules are then released from their container: a Science Channel logo that becomes a menu while still interacting with the molecular structures.

 

Studio: DAAP

My role: Concept, Design, 3D Animation

Music: Bloc Party

 

 
Born and raised in rural Southern Ohio, Ely Beyer developed an appetite for rugged adventure that lead him to the creative thinking, aesthetic expression, and rambling uncertainty of the world of design. Now, he's seeking a living by telling stories and solving problems through creative solutions and visually-inspired moving pictures.